Aston Martin on Monday named Kenneth Gregor, who was the former finance chief at Jaguar Land Rover, as its new chief financial officer, looking to tap experienced management to help revive the 107-year-old automaker's fortunes.
Gregor, 53, will be tasked with helping with the turnaround of the company, which is cutting jobs and sports-car production as it grapples with a deep first-quarter loss on a slump in sales due to the coronavirus outbreak. Gregor, who has over 20 years of automotive experience, takes over from interim CFO Viki Bhatia.
Gregor spent 11 years as JLR's CFO until August 2019.
His appointment comes nearly a month after the company confirmed that Tobias Moers, CEO of Mercedes-AMG, would become its CEO on Aug. 1.
"He is a seasoned financial professional ... he supported the successful execution of its (JLR's) growth plans, through product expansion, with robust financial planning and capital allocation policies," Chairman Lawrence Stroll said of Gregor.
Aston Martin has seen its share price plummet since floating in October 2018, from 19 pounds ($23.57) to around 70 pence.
Bhatia had replaced Mark Wilson, who stepped down as CFO after five years in the role earlier this year.
