Ferrari has named Carla Liuni, an executive with experience in jewelry, luxury goods and at consumer goods corporation Proctor & Gamble, as chief brand officer.
Liuni, 55, starts in her new post in September and will report to CEO Benedetto Vigna. She will be based in Milan.
Vigna said Liuni’s experience in building global luxury brands would be an asset for Ferrari, which is preparing for the transition to electrification and will soon release its first SUV, the Purosangue.
Since coming to Ferrari from STMicroelectonics in September 2021, Vigna has overseen multiple changes in the company’s management structure. He will unveil Ferrari’s strategy for the coming years in an event in Maranello, Italy, on Thursday.