Opel/Vauxhall has promoted Florian Huettl to lead its sales and marketing unit.
Huettl, 45, succeeds former Renault and PSA Group executive Stephen Norman, 67, who is retiring after an auto industry career of more than 45 years.
Prior to becoming sales and marketing chief for Opel/Vauxhall in 2021, Norman was head of Vauxhall and before that he was PSA Group's chief marketing officer.
Norman started his career with the Rover Group in 1976, rising to marketing director for the UK automaker. He moved from Rover to the Volkswagen Group in a France-based role before joining Fiat in 2004.
In 2007 he joined Renault before announcing his retirement in 2013. He reversed that decision in 2014 to become head of global marketing for PSA.
In a statement, Opel CEO Uwe Hochgeschurtz said Norman's "experience in automotive sales and marketing is second to none."
"On behalf of the entire Opel team, I would like to thank him cordially for all his invaluable contribution – especially in terms of profiling the brand, driving our internationalization and market share growth," he said.
Hochgeschurtz said Huettl, who succeeds Norman on March 1, was "a sales and marketing expert with strong international experience."
Huettl joined Stellantis's corporate sales and marketing unit in March after 20 years working for Renault Group, most recently as head of sales forecast and distribution.