PARIS -- Renault has appointed Fedra Ribeiro, a mobility executive with Robert Bosch, as chief operating officer of the automaker’s Mobilize unit.
Renault CEO Luca de Meo in 2020 created Mobilize to develop and commercialize mobility services, with a target of 20 percent of automotive revenues coming from such services by 2030. Renault Group Deputy CEO and CFO Clotilde Delbos heads the unit.
Ribeiro will start in her new position Nov. 1 and report to Delbos. "Her expertise in the field of mobility solutions and beyond will be an asset to accelerate our transition to the new electric mobility ecosystems," Delbos said in a statement Friday.
Mobilize has just presented a lineup of dedicated mobility vehicles, including the Limo, an electric sedan for ride-hailing services.
Ribeiro is executive vice president progressive mobility at Bosch, a post she has held since January of this year.
Ribeiro began her career at Volkswagen in 1998, working in product engineering in her native Portugal. She worked at Raytheon from 2001-08 as an account manager, then in 2009 joined SPX Flow, an industrial equipment company, where she rose to become vice president OEM sales.
Ribeiro joined Bosch in 2012, working as an executive in service solutions and mobility solutions. In 2018 she became a senior vice president at Bosch Connected Mobility Solutions before assuming her current role.