SHANGHAI -- China's Xpeng said it has appointed Wang Fengying, the former vice chairman of Great Wall Motor, as the electric vehicle startup's president.
In her new role, Wang will be responsible for Xpeng's product planning, product portfolio management and sales operations, Xpeng said in a statement.
She will report to the company's Chairman and CEO He Xiaopeng.
Wang, 52, previously worked in Baoding, Hebei-headquartered Great Wall Motor for over 30 years and is one of the few experienced female leaders in China's automobile industry.
She had also served as the National People's Congress delegate since 2008 and often submitted policy proposals to the central government to improve China's auto industry including encouraging auto chip development and optimizing the utilization of factory output capacity.
Wang joins Xpeng at a time that the EV sector is facing intensifying competition and tensions of a price war after Tesla largely slashed prices for its Model 3 and Model Y vehicles earlier this month.
Xpeng has followed Tesla's move and cut prices for its best-selling models.