Europe's most important auto show will provide insight into how successfully the region's established automakers can fight off a growing threat from Chinese rivals such as BYD and U.S. upstart Tesla.
The battleground is clear: electromobility, autonomous driving, fast-charging batteries with long ranges and user-friendly software features.
These will be the key themes of the IAA Mobility auto show in Munich (formerly held in Frankfurt), which has its press day on Monday, Sept. 4 and is open to the public from Sept. 5-10.
There will be nearly twice as many Chinese brands at the show this year as there were in 2021 when coronavirus travel restrictions kept away many exhibitors and visitors.
BYD and SAIC-owned MG Motor are seen by industry insiders as the main threat to European brands. BYD and MG are expanding step-by-step into Europe by targeting key markets and building up retail networks. Both companies are also looking to open factories in Europe.