Tesla will take part in this year's IAA Mobility show in Munich.
Tesla will present its electric vehicles in the open air at Munich's Königsplatz.
The decision is a good news for the show, which moved from Frankfurt to Munich in 2021, in its bid to attract more visitors, and interest in the automaker's EVs is expected to be high. Whether Tesla will offer test drives is uncertain.
Tesla's participation in the Munich show comes after CEO Elon Musk said at the automaker's annual meeting in May that the company will use traditional advertising for the first time.
Tesla joins German automakers taking part in the show, along with Chinese brands including BYD, FAW’s Hongqi brand, Leapmotor, Seres and Dongfeng, which aim to expand their reach in Europe.
Renault and Ford are also taking part. From the Stellantis group, Opel is currently the only brand attending the event.
Tesla, which turns 20 this summer, has helped popularize electric cars, but like other western brands is facing pressure from Chinese automakers.
The show will run from Monday, Sept. 4 until Friday, Sept. 8.
