Sales

Sales jump double digits in April as consumers grab deals ahead of tariffs

New Ford vehicles for sale in Merrillville, Ind.
Ford's sales in April jumped 16 percent in part because of its employee-pricing-for-all strategy. (DAVID PHILLIPS/AUTOMOTIVE NEWS)
Last Updated
May 01, 2025 04:06 PM

U.S. sales rose sharply in April at many automakers as consumers rushed to lock in pricing and took advantage of employee-pricing discounts ahead of expected tariff-driven price increases.

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