Guest Commentary

Guest commentary: VW direct-sales plan for Scout hurts communities, consumers, dealers, even the manufacturer

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Leveraging Volkswagen's dealer network would be a much smarter, faster and more efficient path to market for Scout. (SCOUT MOTORS)
TJ
By:
Tim Jackson
May 06, 2025 10:00 AM

The drive toward electric vehicles is accelerating and new entrants are eager to find their own lane in the marketplace. But how brands secure that space will significantly impact their success and the broader ecosystem — consumers, communities, dealers and automakers.

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