Subscribe
Retail

German dealers lose faith in Chinese brands amid marketing confusion

A BYD car is on display in a Berlin dealership.
Customers examine a BYD EV in a showroom in Berlin. (BLOOMBERG)
CB
By:
Christoph Baeuchle
|
NE
By:
Nathan Eddy
May 10, 2025 10:32 AM
A BYD car is on display in a Berlin dealership.
Customers examine a BYD EV in a showroom in Berlin. (BLOOMBERG)

German car dealers are increasingly skeptical about working with Chinese automakers, which is holding back a push by brands such as BYD, Xpeng and Nio into Europe’s largest auto market.

Featured Stories

Finance Insurance
Approved House bill includes tax deduction on first $10,000 of auto loan interest for U.S.-made vehicles

The deduction under the 'One Big Beautiful Bill Act' could save many Americans hundreds of dollars.

JH
By:
John Huetter
Approved House bill includes tax deduction on first $10,000 of auto loan interest for U.S.-made vehicles
Manufacturing
Dealer panel: Tariffs will bump up already high monthly payments
RT
By:
Richard Truett
Dealer panel: Tariffs will bump up already high monthly payments
Mobility
Robots in auto manufacturing are getting smarter. Here’s how
MB
By:
Molly Boigon
Robots in auto manufacturing are getting smarter. Here’s how
Stellantis
Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign
ES
By:
E.J. Schultz, Ad Age
Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign

Latest News

Trump backs U.S. Steel, Nippon partnership after national security review
Top 5 Canadian auto stories this week: LeddarTech layoffs; GM Oshawa’s potential; Dodge trims Charger trim; more
Daily 5 report for May 23: Why dealers say vehicle affordability is a ‘major problem’
Benchmarking firm deciphers China’s advantage over Western automakers
Staying current is easy with newsletters delivered straight to your inbox.

See More in Retail

Join our live talk today on tariffs and auto dealers, 12:30 p.m. EDT
Industry forum sheds light on mental health
Daily 5 report for May 21: U.S. dealers more concerned about tariffs in Q2, Cox survey says
Dealers not fans of tariffs despite profit, sales bump from customers racing the duties
Staying current is easy with newsletters delivered straight to your inbox.