The pandemic has massively accelerated digital buying processes to allow more elements of the sale of new cars to happen online, but the human relationship side will remain important, said automotive experts who took part in the Automotive News Europe Shift panel discussion, "The Future of Digital Retailing."
Robert Forrester, CEO, Vertu Motors
Jonathan Goodman, Managing Director, Polestar UK
Carlos Lahoz, Marketing Director, Kia Europe
Peter Nikell, Managing Director, Urban Science
Luca Ciferri, Associate Publisher and Editor, Automotive News Europe
This conversation was originally broadcast on October 22, 2020 as the first of two Automotive News Europe Shift virtual events.