Non-automotive players are setting CX benchmarks in the automotive industry, pushing for radical change, and putting increased pressure on traditional OEMs.
CX as a critical success factor in the automotive industry
The hype surrounding the potential offered by customer experience (CX) has reached all players in the mobility market. CX is one of the most critical factors for long-term success. However, major automotive OEMs are still struggling to provide their customers a holistic and superior experience, which goes beyond the actual vehicle-related experience.