MUNICH -- Continental will integrate Google Cloud services into its vehicle cockpit system, the company said on Monday, enabling drivers to ask the vehicle for assistance such as context on nearby sights or information on the vehicle while driving.
The two companies will use artificial intelligence to create a dialogue system in Continental's high-performance computer, the supplier said, demonstrating the technology at the IAA Mobility auto show in Munich.
Technology companies from Google to Apple and Amazon are in a race to control automakers' dashboards as software becomes an integral part of car design.
Automakers including General Motors, Renault, Nissan and Ford use embedded Google technology via a Google Automotive Services (GAS) package, offering features like Google Maps, Google Assistant and other applications, while others are integrating only a portion of Google's services into their cars.
Continental ranks No. 9 on Automotive News Europe's 2023 list of the world's top suppliers, with annual parts sales to automakers of $25.40 billion in 2022.
