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Moscow's short-term car rental boom highlights threat to automakers from new players

Moscow has Europe's biggest fleet of short-term rental vehicles. (Bloomberg)
IK
By:
Ilya Khrennikov
|
B
By:
Bloomberg
February 11, 2019 09:49 AM

MOSCOW -- When Evgeny Barkov owned a car, the 31-year-old software salesman would often look out of his Moscow window at it with disgust. His possession sat unused more than 90 percent of time, while sucking up money and causing him anxiety that it might break down.

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