The Czech town of Roznov pod Radhostem was best known for its rum-drizzled sweet pies and a museum for historical wooden houses. Then came an announcement that stirred the sleepy backwater.
U.S. chipmaker onsemi picked Roznov for a new $2 billion manufacturing hub in June.
The past few weeks have seen a flurry of visits by property developers, the head of a local university and government officials followed around by television crews.
The interest is not surprising given the investment will be the biggest by a foreign company in the Czech Republic for three decades.
But it also reflects how there is more riding on the plan to make a new generation of microchips than the prospects of a corner of central Europe.