A few weeks after Russia invaded Ukraine, the reality of the war hit home for Andrea Beierlein, the global head of sales support at Leoni.
Beierlein recalled how, sitting in Nuremberg at the headquarters of German cable manufacturer, sirens suddenly blared on a conference call. Colleagues joining from Ukraine then calmly informed her they had needed to interrupt the conversation and seek shelter from possible rocket impact.
“It was incredibly loud, and there was stunned silence on the German side,” Beierlein said in an interview. “That, for me, was the moment when the war really became present in the room.”