Lancia News
The Lancia Gamma fastback model will have hybrid drivetrains in addition to battery-only power as the Stellantis brand rethinks its all-electric plan.
Lancia's revival to accelerate with Gamma midsize model.
The Rising Star for Marketing & Communicationst is Charles Fuster, who is head of marketing and communications at Lancia.
The Stellantis brand, which has only been sold in Italy since 2017, will expand sales beyond its home market and aims to put more pressure on its two benchmarks: Audi and Mini.
The new Ypsilon, Lancia's first all-electric model, will lead the Stellantis premium brand's expansion beyond Italy, its only market at present.
The Stellantis premium brand is expanding outside of Europe, starting with the new Ypsilon. Sales will open next summer with a limited-edition EV variant.
Models for DS, Lancia, Opel and Jeep, including full-electric versions, will start production at the Italian factory in 2024-26, unions said.
The Stellantis premium brand is preparing to launch a new Ypsilon small car in the second half of 2024, with France as a key market.
Lancia turned to the Stratos and Beta for styling cues, as it prepares to join Alfa Romeo and DS in Stellantis' premium brand group.
Lancia says the concept vehicle will reveal the brand's design direction for the next 10 years. The first of three new models under Stellantis, the Ypsilon, arrives next year.
