Marketing
The redesign of VW's bestseller in the U.S. arrives amidst tariff uncertainty, executive departures and an increasingly competitive segment.
One of the most iconic marketing vehicles is going racing.
About 40% of franchised dealers surveyed from April 22 to May 5 said tariffs were hurting their business during the second quarter.
Each Formula 1 car checked in at 3,306 pounds, with around 2,200 pounds from the Lego bricks alone.
Rivian is tapping into its passionate owner base as part of its 1st full-fledged marketing campaign, which turns stories from real owners into ads.
The automaker’s “From America, For America” campaign launched April 3 and was originally set to run through June 2.
Andrew Savvas joined VW of America as head of sales and marketing in 2022 and quickly became a popular and well-regarded executive among the brand’s U.S. retailers.
Mischief and Known team up on a tease campaign unlike any other in the auto industry.
We’ve been keeping up with the carnage with this real-time compilation of auto stocks each day since April 1 and we’ll keep this tool active for the foreseeable future.
Jeremy Tucker previously served as CMO of Planet Fitness, a job he took in late 2019, a few months after leaving Nissan, where he had held the title of vice president for marketing communications and media in North America since late 2014.
