Mini News
Mini expects a redesigned lineup and lower-priced trims on core models to lift U.S. sales in 2025 by 40 percent from last year's record low.
BMW was planning to shift Mini's plant in Oxford to all-EV production from 2030 onward, a timeline that’s now called into question by the decision.
Ford, Mini, Mitsubishi and Ram told dealers that lower-priced models were on the way. Chrysler, Volkswagen and Chevrolet already have address affordability concerns with less expensive products.
Demand for car and light-truck imports remains under pressure as Chinese brands become more competitive on price, features and quality, and global automakers assemble more products locally, the China Automobile Dealers Association said.
Automakers are providing drivers detailed data on chargers such as availability, pricing, user ratings, photos — even appointments — to remove a key pain point.
Mini dealers are set to receive lower-priced models, which could help boost sales after a weaker 2024.
BMW has spent big time to boost its Mini brand. There are five new models in dealer showrooms to start 2025. Mini topped all other European brands in the most recent J.D. Power & Associated Dependability Study, and sometime this month Mini will sell its 1 millionth car in the United States.
New products, high quality and attractive prices could help Mini dealers end their yearslong sales slide. Dealer Council Chairman Frank Koeberlein talks about Mini's prospects for 2025.
The latest batch of discontinued vehicles includes a handful of sedans. But a pair of full-size pickups also went out of production in 2024.
The 2025 Mini Cooper Convertible starts at $34,945, including shipping.
