Toyota News
Dealers say customers already are excited about the 2026 Toyota RAV4, unveiled in Texas at Toyota’s North American headquarters.
Unshackling company leaders from their staffs’ PowerPoints and spreadsheets is something that Akio Toyoda has been trying to do for years.
Japan’s auto industry lobby wants the government to reach a tariff breakthrough similar to other U.S. deals.
Toyota has joined the race for humanoid robot factory workers. But the Japanese carmaker pledges the robots will augment human employees, not replace them, all while unleashing a wave of productivity and a new era of hyper-customized vehicles.
The redesigned 2026 Toyota RAV4 gets an all-hybrid strategy, boosted power and safety plus new trim levels and infotainment systems.
In an exclusive interview, Toyota Motor North America CEO Ted Ogawa said that affordability can be helped by stretching some vehicle life cycles.
Toyota executives say the Japanese automaker is listening to U.S. dealer requests for a pickup smaller than the brand’s bestselling midsize Tacoma.
Toyota is finally making its cars more like smartphones, with the launch of a pivotal software system in the top-selling RAV4 crossover, after more than five years of development.
The new PHEV version will bridge the gap between the full-hybrid base model and the PHEV four-wheel-drive model, currently a €12,000 difference.
The 2026 Toyota RAV4 will follow the Camry and come standard with a hybrid powertrain, with a PHEV available as an option. The sixth-generation RAV4 arrives in U.S. showrooms this fall, Toyota said.
