Zeekr News
The group aims to sell 710,000 units this year and make a renewed push overseas targeting European, Middle East and East Asia markets.
The move is part of a wider strategy switch by Geely to include hybrid drivetrains rather than go all in on battery-electric vehicles. Zeekr executives said PHEVs will feature on larger models in Europe.
Despite the warning, Geely says its control of Sweden’s Volvo, and U.K. brands Lotus and LEVC, which all have European production facilities, could allow it a more flexible response to tariffs.
Zeekr's fast-charging lithium iron phosphate battery aims to counter range anxiety, which is one of the main impediments to electric car adoption.
Zeekr is also speeding up expansion in other regions with deliveries starting this year in key markets across the Middle East, Latin America and Southeast Asia. Sales are also expected to start next year in Japan and South Korea.
Electric-only brands Smart and Zeekr say they would be willing to add plug-in hybrids to their lineups in China, underlining the lengths automakers may go to capitalize on recent growth of the powertrain in the world’s largest car market.
The Geely subsidiary wants to offer hands- and eyes-off driving at speeds up to 130 kph in Europe.
These are some of the technologies that impressed at the 2024 CES.
The Geely brand, has put its U.S. initial public offering on hold due to a mismatch in valuation expectations, Reuters reported.
The Chinese automaker chose Amsterdam to help it lure a wider array of talented executives.
