PARIS - Peugeot hopes to reverse its decline in the large-volume executive car segment by replacing the slow-selling 605 with the redesigned 607 sedan next March in France.
The new 607 is still a classic three-box sedan and has the same 2880mm wheelbase as the 605, but is 110mms longer.
The front end features the same eyecatching headlamp design as the new small 206. The 607 will be powered by the latest version of the PSA-Renault 210hp V-6 engine mated to the new 4HP20 automatic gearbox also jointly developed by the two French makers.
Peugeot has paid particular attention to the sophisticated equipment necessary on a range-topping model by loading the 607 with standard equipment that includes dual front, side and rear airbags, antilock brakes, ASR (anti-skating), ESP (electronic stability program) and a GPS navigation system. The 607 will also have headlamps that automatically switch on at sunset.
Peugeot wants to recapture a dominant position in the executive car segment with the 607 and boost sales to government and company fleets. The break-even point for the 607 is about 30,000 to 40,000 units a year.
The 605 has been a lukewarm seller for Peugeot. Although its European sales peak was 56,000 units in 1990, 605 sales dropped to 6,900 cars last year.
Over its 10-year life, only 255,000 units of the 605 have been produced by the Sochaux factory in eastern France.