BEIJING -- Europeans are used to seeing tiny cars zipping around their cities. Now, an Asian challenger wants to add another to the mix.
The Mycar is just 2570mm long and 1500mm high. The two-seater is made of plastic panels and metal parts and can hit speeds of 45kph.
Innovech International, a Hong Kong company developing and manufacturing the Mycar, hopes to take market share from France's Aixam, which holds 40 percent of Europe's microcar market. Microcars are tiny vehicles with separate licensing rules.
What is the Mycar's secret weapon?
"Isn't it nice-looking?" says Innovech's general manager Sin Ling Chung, gazing fondly at the little yellow roadster.
The Mycar should look good. Italdesign-Giugiaro of Italy is responsible for its trendy appearance.
The Mycar will likely launch first in Italy at the end of this year or early next year. Innovech will focus on Italy, France, Spain and Germany as key markets, says Peter Sun, chairman of Innovech. The company will start the homologation process in Europe in mid-2006.