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Ford’s Cologne factory stays one step ahead

The Love Factory campaign is part of a wider Fiesta marketing drive. Pictured is the in-line vehicle sequencing tower at Ford’s Cologne plant, where the Love Factory images can be seen from the air.
JR
By:
John Revill
January 19, 2009 05:00 AM
Cologne fast facts

Vehicle assembly staff: 4,000

Shifts: 3

Models: 3 (Fiesta 3- and 5-door, Fusion, Fiesta van)

Founded: 1931

Production: 1,830 units per day

Capacity 2008: 390,000

Capacity 2009: 410,000

COLOGNE -- Welcome to the Love Factory. That’s the name Ford of Europe has given to its factory in Cologne, Germany, after claiming workers were in love with the latest Fiesta to be built here.

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