PARIS -- Renault launched an advertisement for its quirky Twizy two-seat electric car that it says will reach millions of Apple iPhone and iPod touch users.
The French automaker said the Twizy ad is Europe's first "iAd" using Apple's new mobile advertising network.
Renault is targeting young “early adopter” urban buyers with the Twizy, a four-wheel scooter-style vehicle where the passenger sits behind the driver.
"By launching Twizy's mobile marketing with iAd, Renault is acknowledging Apple users as being at the forefront of mobility," Renault said in a statement.
The iAd has features to address concerns about electric cars such as worries by potential buyers that they will be stranded if their car runs out of power. Users of the iAd can calculate how much a Twizy can charge up while doing activities from getting a haircut to working out.
The Twizy will launch in Europe in December 2011, priced between 5,000 euros and 10,000 euros (about $6,650 to $13,290), a Renault spokeswoman said.
Renault said the ad is unique to the iPhone and iPod touch and it will not appear in print, television or Web media outlets.
Renault is launching EVs in key segments as it aims to become the first volume automaker to make electric vehicles available to the mass market with plans to build more than 200,000 EVs a year by 2015-2016.
The automaker plans to sell up to 40,000 EVs in 2011 after launching all-electric versions of its Kangoo car-derived van and Fluence sedan in mid-2011.