PARIS -- PSA/Peugeot-Citroen could re-enter the U.S. early in the next decade with its DS upscale brand.
The plan to return to the U.S. is part of a global strategy to sell DS vehicles in 200 large cities worldwide after 2020. Of those, 30 would be in North America including 20 in the U.S., DS CEO Yves Bonnefont told Automotive News Europe.
“We want to make DS a global premium brand, and you cannot be global without the U.S.,” Bonnefont said in an interview at the Paris auto show.
Peugeot pulled out of the U.S. in 1991.
Bonnefont said a decision to return to the U.S. would come in 2017 at the earliest, and U.S. sales would not begin until after 2020.