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Volvo's Polestar unit expects big gains in sales, margins

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Volvo's Polestar variants of the S60 and V60 typically are painted in what the company calls “rebel blue.” The performance versions of the S60 and V60 (right) have 350-hp six-cylinder turbocharged gasoline engines that can propel the cars from 0 to 100kph in 4.9 seconds. (NONE)
November 05, 2015 05:00 AM

STOCKHOLM -- Volvo's Polestar performance brand expects to double sales next year to 1,500 units and quickly earn double-digit margins. It aims to do this by separating itself from established rivals such as BMW M and Mercedes-AMG in the fast-growing, lucrative niche for powerful, high-precision vehicles by emphasizing one of the Swedish brand's core values: safety.

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