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How BMW plans to remain No. 1 in fast-changing premium mobility race

BMW CEO Harald Krueger sits in the company's futuristic Vision Next 100 concept. Krueger knows that for BMW to remain the world's No. 1 premium automaker he will need to find answers that go far beyond what kind of sedans and SUVs to offer.
March 06, 2016 05:00 AM

When BMW first began competing against perennial archrival Daimler a hundred years ago, the company wasn’t building luxury cars but engines that powered World War I propeller planes. It was only in 1960, when the company was on the verge of collapse, that BMW was forced to sell its core airplane engine business to survive.

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