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Nissan Europe boss looks to boost brand awareness

Nissan Europe Chairman Paul Willcox wants to boost the automaker's brand value to 45% by 2020 from 34% now.
April 07, 2016 05:00 AM

Nissan Europe's 16 percent growth in 2015 was fueled by continued strong demand for the Qashqai, which accounts for about half of the company's sales because the SUV/crossover dominates one of the region's hottest segments.

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