Audi sales chief outlines how digitalization is changing the rules of the game

Audi has fallen back into third place in global premium car sales behind Mercedes-Benz and BMW, in part due to the automaker's model cycles. With key arrivals such as the new A4 now available, Audi expects a boost. Audi sales boss Dietmar Voggenreiter said, however, that today's success in the automotive industry is measured by a lot more than volume. He explained why in an interview with Automotive News Europe Correspondent Christiaan Hetzner.