WOLFSBURG -- Volkswagen brand is seeking an upscale boost with its new flagship, the Arteon, which will debut at the Geneva auto show in March.
The four-door, coupe-like car will be positioned above the Passat midsize sedan when it goes on sale in Europe next summer. It will replace the Passat-based CC.
"As a completely freestanding car on the modular transverse matrix, it is neither a successor to the CC nor a Phaeton," said Elmar-Marius Licharz, who is in charge of VW's mid-and full-size product line. "It stands right between these two model lines."
This is primarily due to the car's new format. The Arteon offers significantly more room than a Passat thanks to its length of 4.86 meters and 2.84-meter wheelbase. It also surpasses rivals such as the BMW 4-series Gran Coupe and the Audi A5 Sportback.
The Arteon will have a distinct body with an aggressive front and wide stance. Thanks to a hatchback lid hinged onto the roof, it is also a practical car with a large amount of trunk space.
It will have infotainment and assistance equipment comparable to the Passat. and identical engines ranging between 150 to 280 horsepower, Lichar said. Customers will also have to dig deeper to pay for it. He raised the prospect of a nearly 10 percent price increase over the Passat.
Lichar said if the Arteon is a success in the market, then one car in six built at VW's Emden plant in Germany could soon be an Arteon.