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Why Renault's investment in Dacia keeps paying off

Dacia has introduced redesigned versions of four key models, including its top-selling Sandero (shown), but kept prices steady to maintain its value-for-money promise. Since its debut in 2008, the price of the Sandero has risen just 2 percent in France, Dacia said.
February 10, 2017 05:00 AM

Renault's investment in Dacia continues to pay off in the showroom and on the balance sheet. The low-frills brand set new sales records worldwide, in Europe and in France last year, which is why the Romania-based carmaker will not be "reinventing the wheel," commercial director Francois Mariotte told Automotive News Europe. That means Dacia plans to keep making upgrades to its lineup without boosting prices for its refreshed models.

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