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Volkswagen's U.S. broadcast ads offer no apologies

VW acknowledged the scandal in a print ad that ran in more than 30 newspapers.
JL
By:
Jamie LaReau
April 08, 2017 05:00 AM

Volkswagen of America bet on German engineering, rather than contrition, as the underlying message for its broadcast advertising during the height of its diesel-emissions scandal.

Featured Stories

Manufacturing
Tariff costs, policy uncertainty prevent suppliers from investing in the U.S., MEMA says
Manufacturing

Suppliers have become more pessimistic about their financial outlooks and how globally competitive they are since tariffs have gone into place, MEMA data shows.

JI
By:
John Irwin
Tariff costs, policy uncertainty prevent suppliers from investing in the U.S., MEMA says
Ford
Tariffs already hurting vehicle affordability as more price hikes loom
Ford
MM
By:
Michael Martinez
Tariffs already hurting vehicle affordability as more price hikes loom
Nissan
How Ivan Espinosa’s shock therapy aims to restart Nissan ‘heartbeat’
Nissan
HG
By:
Hans Greimel
How Ivan Espinosa’s shock therapy aims to restart Nissan ‘heartbeat’
Manufacturing
$11 billion tariff tsunami poised to wash over Japanese automakers looking to boost U.S. output
Manufacturing
HG
By:
Hans Greimel
$11 billion tariff tsunami poised to wash over Japanese automakers looking to boost U.S. output

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Tariff costs, policy uncertainty prevent suppliers from investing in the U.S., MEMA says
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