Lynk & CO's quest to build a brand from scratch

Lynk & CO chief Alain Visser probably has one of the most fascinating jobs in the auto industry. The former General  Motors and Toyota executive is tasked with building a brand completely from scratch. Engineered in Sweden, built in China, Lynk & CO hopes to tap into a new vein of demand by taking the metaphor of a car as the ultimate "smartphone on wheels" to a new level. Connectivity and sharing will be the core differentiating feature from the start. Visser discussed the genesis of the brand with Automotive News Europe Correspondent Christiaan Hetzner.