How Lynk & CO aims to stand out in Europe, China

Several years ago, Andreas Nilsson was given a blank piece of paper to design the first models for Lynk & CO, a new brand planned by Volvo Cars' owner Zhejiang Geely Holding Group. "We needed to create something new and unique, with no history or heritage to rely on," Nilsson said. "There were no design guidelines; we had no brand recognition."