LOS ANGELES — Alfa Romeo, battling a 27 percent U.S. sales decline this year, admitted to "shortcomings" in its U.S. product lineup and promised the 2020 model-year versions of the Giulia midsize sedan and Stelvio compact crossover will begin to fix them.
Bob Broderdorf, director of Alfa Romeo North America, told an audience of media and dealers at the Los Angeles auto show that the changes will give Alfa "the single most competitive offering we've ever had."
The focus on existing models follows word that the Fiat Chrysler Automobiles sports-car unit is scaling back.
Under a product plan unveiled in June 2018, Alfa was supposed to have fielded seven models before 2023, including two sports cars and a large utility vehicle. That was adjusted by FCA CEO Mike Manley on Oct. 31, during the automaker's third-quarter earnings call with analysts.
"I fundamentally believe in the brand, but we must make sure that any investments that we make generate an appropriate return," he said.