Automakers

Aston Martin CEO counts on first SUV to return brand to profit

Palmer says the DBX was designed with Chinese and American customers in mind. He is pictured alongside the DBX at the SUV's global launch ceremony in Beijing last month. (Reuters)
December 22, 2019 07:55 AM

Aston Martin has just unveiled the DBX SUV, a vehicle that will be crucial to the company's survival after lower-than-expected demand for its core sports cars pushed it to losses in the second and third quarters. CEO Andy Palmer has had to increase the company's debt to cover the DBX's final development ahead of deliveries in mid-2020. Palmer told Automotive News Europe Correspondent Nick Gibbs that he is confident the SUV will win the company new customers and pave the way for the promised rollout of a mid-engine sports car and the Lagonda luxury electric brand.

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