Automakers

Aston Martin struggles to keep its turnaround momentum going

Aston Martin CEO Tobias Moers Valhalla
Aston Martin CEO Tobias Moers speaks during the reveal of the Valhalla in Silverstone, England, in July, 2021. (BLOOMBERG)
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By:
Bloomberg
January 20, 2022 09:45 PM

When Aston Martin prepared for its stock market debut in 2018, it sought to lure investors with scarcity value. There were few publicly traded luxury-car makers to invest in, and Aston at least stood a chance of replicating the success of Ferrari, whose value almost tripled in the three years after its 2015 initial public offering.

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