Automakers

Audi's new CEO must tackle these 5 problem areas

Audi CEO Gernot Doellner 2023
 Gernot Doellner rose through the ranks at VW Group to become head of product development at Porsche.
LW
By:
Lennart Wermke
SW
By:
Stefan Wimmelbücker
A
By:
Automobilwoche
|
June 30, 2023 10:03 AM

Audi, Volkswagen Group's cash cow, has been a problem that parent VW has been struggling with for years. Before VW Group's diesel-rigging scandal, which began at Audi, the brand aimed to pass BMW and Mercedes-Benz to become the top global seller of premium cars. Instead, Audi has fallen behind in key area such as electric cars and in China, its biggest market.

Staying current is easy with newsletters delivered straight to your inbox.