Automakers

Audi CEO Duesmann on EVs, the chip crisis and boosting Europe's high-tech prowess

Audi CEO Markus Duesmann
"We have to increase the amount of software developed in-house to far more than half," Audi CEO Markus Duesmann. "Automotive software will probably be the most complex software on the planet."
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July 13, 2021 04:00 AM

Audi CEO Markus Duesmann faces enormous challenges as the company embarks on an ambitious plan to become an electric-only brand. He shared his plan for this major shift, outlined what the automaker is doing to offset the impact of the microchip shortage and explained why Europe needs to invest more in software and battery development. He discussed this and more with Automotive News Europe Associated Publisher and Editor Luca Ciferri and Correspondent Nathan Eddy.

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