Audi CEO Markus Duesmann faces enormous challenges as the company embarks on an ambitious plan to become an electric-only brand. He shared his plan for this major shift, outlined what the automaker is doing to offset the impact of the microchip shortage and explained why Europe needs to invest more in software and battery development. He discussed this and more with Automotive News Europe Associated Publisher and Editor Luca Ciferri and Correspondent Nathan Eddy.