Audi has no plans to cut prices for its electric vehicles, despite a similar move by Tesla that has put pressure on rivals to follow suit.
"It would not be the right way to dynamically go up and down with prices," Audi's European boss, Jens Puttfarcken, told Automotive News Europe sister publication Automobilwoche.
"A large price reduction always has an impact on residual values," Puttfarcken said in the report.
In January, Tesla reduced prices for its Model Y and Model 3 cars by between 17 percent and 20 percent.
Audi also will not increase prices even after Volkswagen brand said it will raise the prices of its cars by 4 percent. Audi and VW brands are part of Volkswagen Group.
"We have our very own pricing policy, we take such a step when it is necessary for the Audi brand," Puttfarcken said.
He said VW Group brands are in close coordination but do not automatically follow each other.
