Bentley, the British ultraluxury brand that turned 100 this year, has a slew of products to commemorate the milestone.
They include pens that start at more than $500, sunglasses for $895 and even a set of golf clubs that costs as much as a small sedan.
And for a customer base that can afford to spend $500 on a pen instead of a car payment, Bentley has a number of new vehicles after a dry spell for the brand in the key U.S. market.
Except for the flagship Mulsanne large sedan, every nameplate will have a redesign or at least one significant addition arriving in the U.S. in the next several months.
For a brand whose low volume and exclusivity normally keep it out of the spotlight, Bentley is relishing the extra attention created by its centennial and product overhaul.
"What we have just done is the total replacement of our traditional lineup, plus with an SUV on top," Christophe Georges, CEO of Bentley Motors, the brand's Americas unit, told Automotive News.
The third-generation Continental GT coupe and convertible with V-8s are arriving at dealerships, to be followed soon by the more powerful W-12 variants. Europe will have to wait until the first quarter of 2020 for these models.