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Automakers

BMW will stay in lower market segments amid costly EV shift

BMW iX1 2022
Smaller cars, such as the iX1 compact electric car, shown, will remain the core of BMW's business, CEO Oliver Zipse said. (Wolfgang Groeger-Meier)
R
By:
Reuters
November 09, 2022 01:03 PM

BERLIN -- BMW CEO Oliver Zipse said the carmaker would not abandon its lower-priced segment in the transition to electrification.

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