BMW will stay in lower market segments amid costly EV shift

BMW iX1 2022 — Smaller cars, such as the iX1 compact electric car, shown, will remain the core of BMW's business, CEO Oliver Zipse said. (Wolfgang Groeger-Meier)

R

By:

Reuters

November 09, 2022 01:03 PM

BERLIN -- BMW CEO Oliver Zipse said the carmaker would not abandon its lower-priced segment in the transition to electrification.

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