Last week, during the Geneva auto show, Bugatti unveiled the world's most expensive new car, a 16.7 million euros ($18.9 million) coupe made as a modern interpretation of the iconic Bugatti Type 57SC Atlantic.
La Voiture Noire, French for "the black car," is a one-off commission speculated to have been made for Ferdinand Piech, chairman of Bugatti owner Volkswagen Group from 1993 to 2002.
But another bit of news will have far bigger reach than that black beast.
According to Bugatti CEO Stephan Winkelmann in an interview on March 6, the brand is looking to introduce a second, more affordable model of car to its current multimillion-dollar lineup.