In an attempt to gain prestige, improve competitiveness and open new sales channels abroad, Chinese automakers are investing in new design and engineering operations in Europe that could bolster their long-term prospects in the region and at home.
In an attempt to gain prestige, improve competitiveness and open new sales channels abroad, Chinese automakers are investing in new design and engineering operations in Europe that could bolster their long-term prospects in the region and at home.
The Japanese automaker will ditch about 20 performance-based metrics for a singular metric: new-car sales. The Nissan One program, which launches June 3, ties dealer variable margin to achieving retail volume goals.