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September 14, 2023 05:35 AM

Chinese EV makers are bit players in Europe

Geely's EV sales are just a quarter of VW Group in Europe.

Bloomberg
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    Zeekr 001 sedan.

    Geely is starting to introduce its luxury Zeekr EV models in Europe. The Zeekr 001 is pictured.

    While Chinese electric-vehicle manufacturers are making some headway in Europe, their sales pale in comparison to market leaders like Volkswagen Group, Tesla and Stellantis.

    Zhejiang Geely Holding Group is the top Chinese presence with its brands that include Polestar, Volvo and Lotus.

    It is also starting to introduce its luxury Zeekr EV models in Europe.

    Still, Geely ranked only seventh in pure EV sales in the EU in the first half of 2023, according to Bloomberg data, shipping about 37,000 units — less than a quarter of market leader VW.

    The EU announced Wednesday that it was starting an investigation into Beijing’s EV policies, saying state subsidies kept Chinese EVs artificially low and helped flood global markets with cheap cars.

    Chinese state media responded by saying Europe was afraid of Chinese competition and growing influence.

    European automakers also take advantage of the lower cost of manufacturing in China, forming partnerships with local automakers.
    In a bid to make up lost ground in EVs, VW said in July it would invest $700 million in Xpeng.

    Tesla has a huge factory on the outskirts of Shanghai that made more than half of the 1.3 million EVs the U.S. company sold globally last year.

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