Dacia hopes to attract new customers to the brand with the full-electric Spring minicar, its first electrified model, which will sell for about 12,000 euros with incentives in major European markets.
The Spring, which is built in China at a Renault Group joint venture factory, is aimed at retirees looking to simplify their lives, young families looking for a second car, and environmentally conscious people who might not have considered Dacia before because it only offered models with internal combustion engines, said Xavier Martinet, Dacia's global head of sales and marketing.
It's the third group whom Dacia hopes to attract, Martinet said at a test drive in March outside of Paris.
Martinet would not disclose sales targets, but said that there were 15 million potential minicar (A segment) customers in Europe, and 2 million in France alone. "The potential is gigantic," he said.