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Automakers

Daimler plans to develop 'agency' selling model in Europe, CEO says

A Mercedes-Benz dealership in Belgium. "With the agency model, the car dealers become customer experience and delivery agents and thus can focus even more on ensuring a superior customer journey," Daimler CEO Ola Kallenius said.  (Reuters)
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By:
Nathan Eddy
June 19, 2021 05:00 AM

Daimler CEO Ola Kallenius said the automaker is planning to develop the "agency" selling model in a number of European countries, as part of a larger plan to streamline and digitalize the sales and distribution process.

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