PARIS -- Citroen and Polestar have settled a trademark dispute over logos that prevented the Swedish electric car brand from selling vehicles in France since 2020.
Citroen had argued successfully in a French court that Polestar’s logo resembled its historic “double chevron” design that it has used since 1919 as well as the logo of DS Automobiles, formerly a Citroen subbrand. Car buyers could be confused by the similarity, the court ruled.
The two companies came to an agreement this summer that will allow Polestar to enter the French market. Terms of the agreement were not revealed, according to the French newspaper Le Monde, which reported the news on Wednesday.