MILAN -- Ferrari will launch a second Icona retro-style limited-run model this month, CEO Benedetto Vigna said this week during the company's third-quarter results call with investors.
Vigna did not say what the new car would be called, and Ferrari did not release any images of it. The Icona line is aimed at “brand ambassadors,” generally customers who already own multiple Ferraris.
The supercar maker describes Icona models as having the “timeless design of iconic Ferraris reinterpreted with innovative materials and state-of-the-art technologies.”
The first Icona models were the Monza SP1 and SP2 supercars, which were unveiled in September 2018 and are still being delivered. Ferrari said it would sell just 499 combined units with a 1.6-million-euro ($1.85 million) price tag in Italy (VAT included)
The Monza models were inspired by the 1948 166 MM Barchetta and 1954 750 Monza, which were lightweight, small-displacement open-top racecars. Ferrari did not say which past model had inspired the new Icona.
The Icona project is one of four pillars of Ferrari’s product strategy, along with the performance-focused sport range, comfort-oriented gran turismos and special series based on existing models.
The second Icona model was originally due in 2022, according to a five-year product plan announced in 2018, but has been pulled forward by a few months. Chief Financial Officer Antonio Picca Piccon said on the call Tuesday that “the move was triggered by the strong customer needs for a new Icona, which we felt the responsibility to satisfy.”
Picca Piccon said that deposits would be taken starting in 2022.
The new Icona is expected to be assembled on a dedicated line at Ferrari's plant in Maranello, where it also assembles the Monza SP1 and SP2.
Vigna took charge at Ferrari on Sept. 1. Chairman John Elkann had served as interim CEO since the departure of Louis Camilleri in December 2020.
Vigna confirmed on the call that another key future model, the hybrid Purosangue SUV, would be unveiled next year.
The main task of the new CEO is to drive the electrification of the Ferrari range, which has been lagging some competitors.
Vigna also confirmed that Ferrari’s first full-electric model would be launched in 2025 but did not give more details about future products. Ferrari is expected to release a new strategic plan on June 16, 2022, in Maranello as part of a capital markets day.
